Wednesday, March 26, 2008

Message Propagation

When Claude Shannon (1949) developed his model of information, he was concerned with noise in telephone systems and how to reduce it or change the message structure to insure its reception. Human information systems have noise, too.

To avoid any confusion with other various notions of information, which fail to recognize that one can receive information without being informed, one may use a specific definitional model by noting the difference between the message and meaning in the definition of information. This definition critiques Paisley’s (1980) notion of information, which refers to any stimulus that changes the information recipient’s cognitive structure (see also, Hayes, 1991).

Since the term information may require particular focus on the information seeker or recipient – which is beyond the concern of this post – I prefer using the term message propagation.

In his definition of information, Hayes (1991) emphasizes the need to differentiate among facts, data, information, communication, and understanding. Information, according to Hayes involves data processing. We will assume that the processing of data is similar to message propagation, a process that is external to the information recipient. Once the information is communicated, the recipient derives the meaning from the message.

This process of message propagation is dependent on various factors such as context and the cognitive ability to both code and decode the data. A STOP sign in the Gujarati language is a piece of message. But my cognitive inability to understand the language makes me unable to decode the meaning.

Information does not therefore necessarily incorporate the element of meaning. Since the process of crafting the message is not similar to the process of extracting meanings, one must use the term message propagation to refer to what is ordinarily defined as information. I have adopted this approach in examining the process of propagating the message - not meaning - in a restrictive information environment.

Although Hayes (1993) has used this approach in his examination of the relationship among terms that informs information complexity, he demarcates terms as either internal or external to the recipient. I have advanced that argument by positing that message propagation requires an understanding of factors external and internal of the recipient.

Tuesday, March 25, 2008

Discourse Analysis

There was a time when the phrase discourse analysis (DA) meant something that was fairly clear and conceptually coherent.It dates from the early to mid 70s. It was part of the dissatisfaction with a linguistic tradition that dealt with nothing above phrases and sentences, a tradition that had no appreciation for "discourse" as a profoundly social venue of social action. Austin reminds us that we do things with words. An early work of this kind was by Sinclaire and Coulthard's (1975) Towards an Analysis of Discourse, Oxford University Press. (I encourage my students to get and read the preface and introduction of this text). These two sections provide the reader with a profound historical account of this development.

But, that was then, and this is now. And what 'DA' means now is very difficult to say. It has become a generic phrase. Of all people, Foucault was hugely responsible for popularizing the phrase [epistemic discourses, historical discourses, etc.]. It has become a covering phrase for 'programs' that otherwise share very very little in common. I recommend reading Foucault's The Archeology of Knowledge (1969), Routledge.

When working on my dissertation, I examined what I called the Janusian* figure of the Zimbabwean president,Robert Mugabe for his presence in both antagonistic positions in a communication battle in a political setting – as first the rebel clandestine broadcaster, and then as the sanctioned oppressor of communication. In my study, I examined message propagation in an information restrictive environment. It paid attention to this complex communication process by analyzing the discourse of messages propagated by sanctioned and clandestine radio stations.

This kind of DA encompasses, among other approaches, the idea of turn taking, the looks of transcript, ways of finding structure,and the clash of information cognitive authorities.(Read Patrick Wilson's (1983)Second-hand knowledge: An inquiry into cognitive authority.

There are other researchers who work with a different form of literature, and make use of other terms: Conversation analysis,conversational analysis or sequential analysis (Thanks to my friend, Dr. Doug Macbeth, Ohio State University). According to Macbeth, sequential analysis is fundamentally a sociological program. It treat conversation as the primordial site of "language use." It has strong affiliations to "natural language study."

In an e-mail message to this author, Macbeth argued that sequential analysis treats talk (conversations) as social action, and the achievements of talk as the achievements of common understanding and thus worlds in common.

But natural conversation is not what I examined in my dissertation research. My research is about radio messages. Is that a form of 'discourse'. Well, yes.

People have said that how we "dress" is a form of discourse too. Is it analyzable? Of course. But sequential analysis would not have too much to say about it. Sequential analysis looks at "talk-in-interaction." It looks at sequential structures, how we "go on" in conversation.

Analyzing a billboard, for example, is quite different from analyzing a moving image document. There, we must say something about its 'content'. Sequential analysis speak of what people say too -the content- but as social action. That is, what we 'mean' is inseparable from 'how we say it', e.g., the difference between a joke and an insult. Thus, the practice of talking is inseparable from what gets said. How we interpret and react to a STOP sign on a highway is different if we saw it on our neighbor's backyard.

PS: Visit University of North Texas library for an electronic version of D.N.Wachanga's (2007)Sanctioned and controlled message propagation in a restrictive information environment: The small world of clandestine radio broadcasting.
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*Janus was a Roman god who guarded the doors – both the entry and the exit – of Forum Romanum, the idyllic center for the Roman People. Janus was therefore portrayed as double-faced, looking back and forward, the beginning and the end.